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Behavioral antecedents of coopetition

6 June 2019 at 11:30 AM - 1:00 PM

Room 205b, Campus on Viale Romania, 32

Speaker: Wojciech Czakon , Jagiellonian University In Krakow


This study taps into managers' perceptions of coopetition antecedents to better understand whyfirms adopt coopetition. By analyzing and synthesizingfindings from systematic reviews ofcoopetition literature we integrate knowledge on coopetition antecedents. We develop and va-lidate a scale measuring behavioral coopetition antecedents: strategic rationale and coopetitionmindset. Based on a random sample of 368 Polish tourismfirms, we run exploratory and con-firmatory factor analyses tofind that antecedents used in coopetition literature converge into twolatent, behavioral constructs. Our data substantiate the view that coopetition is an intentionalstrategy, driven by a strategic rationale. Managers are found to pursue coopetition in order toreach clearly defined benefits withfitting partners. Moreover, three elements are found to con-verge in the coopetitive mindset latent construct: orientation to cooperation, trust, and experi-ence in coopetition. We contribute to the methodological advancement of measurement instru-ments with applicability potential in future research examining the behavioral antecedents ofcoopetition. We also advance the behavioral stream of research in strategy by empiricallyidentifying the connection between rational and behavioral antecedents offirms’coopetitivestrategic behavior.