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Michele Costabile

Michele Costabile
Full Professor

Areas of research: Consumption and technology behavior, Marketing, Marketing asset evaluation

Main publications (last 10 years)

  • Consiglio, Irene; De Angelis, Matteo; Costabile, Michele (2018). The Effect of Social Density on Word-of-Mouth. THE JOURNAL OF CONSUMER RESEARCH, p. 511-528. ISSN 1537-5277. https://doi.org/10.1093/jcr/ucy009.
  • Tassiello, V.; Lombardi, S.; Costabile, M. (2018). Are We truly wicked when gossiping at work? The role of valence, interpersonal closeness and social awareness. JOURNAL OF BUSINESS RESEARCH, p. 141-149. ISSN 0148-2963. https://doi.org/10.1016/j.jbusres.2017.11.013.
  • Amatulli, Cesare; DE ANGELIS, Matteo; Costabile, Michele; Guido, Gianluigi (2017). Sustainable Luxury Brands: Evidence from Research and Implications for Managers. Palgrave Macmillan, p. 1-244. ISBN: 978-1-137-60158-2. https://doi.org/10.1057/978-1-137-60159-9.
  • Philip, Kotler; Kevin, Keller; Fabio, Ancarani; Costabile, Michele (2017). Marketing Management. Pearson, p. 1-1031. ISBN: 9788891902405.
  • DE ANGELIS, Matteo; Tassiello, Vito; Amatulli, Cesare; Costabile, Michele (2017). How language abstractness affects service referral persuasiveness. JOURNAL OF BUSINESS RESEARCH, p. 119-126. ISSN 0148-2963. https://doi.org/10.1016/j.jbusres.2016.10.006.
  • Kotler, P; Keller, K; Ancarani, F; Costabile, Michele (2014). Marketing per Manager. Modelli e casi di successo made in Italy. Pearson Italia, p. 1-435.
  • Ancarani, F; Costabile, Michele; Comanac, A; Spaggiari, S. (2013). Come cambia il marketing: i fatti attraverso le parole di un classico del marketing management. ECONOMIA & MANAGEMENT, p. 21-29. ISSN 1120-5032.
  • DE ANGELIS, Matteo; Bonezzi, Andrea; Peluso Alessandro, M; Rucker Derek, D.; Costabile, Michele (2012). On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission. JOURNAL OF MARKETING RESEARCH, p. 551-563. ISSN 0022-2437. https://doi.org/10.1509/jmr.11.0136.
  • Massara, F; Ancarani, F; Costabile, Michele; Ricotta, F. (2012). Social desirability in virtual communities. INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION, p. 93-100. ISSN 1923-4007.
  • Kotler, P; Keller, K; Ancarani, F; Costabile, Michele (2012). Marketing Management. Pearson Education Italia, p. 1-1018. ISBN: 9788871927879.
  • Costabile, Michele; Scarpa, A. (2012). Customer Engagement Forum. ECONOMIA & MANAGEMENT, p. 39-46. ISSN 1120-5032.