Tatjana Schneidmuller

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Corporate Strategy


Tatjana is an assistant professor (research) in Strategy and Innovation at the LUISS Business School. Her research mainly concerns the adoption and diffusion of emerging technologies with a specific focus on fintech (short for financial technology) and the digitalization journeys of incumbent banks across Europe. Prior to joining LUISS, she was conducting research as a Ph.D. candidate at the Rotterdam School of Management, Erasmus University, where she also obtained two Masters of Science degrees.


  • 2015-2020    Ph.D. in Strategic Management Department of Strategic Management and Entrepreneurship Rotterdam School of Management, Erasmus University, The Netherlands
  • Spring 2019 Visiting Ph.D. Candidate Cambridge Judge Business School, University of Cambridge, United Kingdom
  • 2012-2013    Master of Science in Finance & Investments  Rotterdam School of Management, Erasmus University, The Netherlands
  • 2011-2013    Master of Science (with honors) in Strategic Management Rotterdam School of Management, Erasmus University, The Netherlands
  • 2008-2011    Bachelor of Science in International Business and Management  University of Groningen, The Netherlands 
  • Spring 2011  Bachelor Exchange Semester in International Business and Management  National Taiwan University, Taiwan


  • Schneidmüller, Heyden & Volberda (2019). Navigating the Contested Rise of FinTech.  Sloan Management Review.
  • Schneidmüller & Volberda (2018). Audience Engagement and the Legitimation of Technological Discontinuities in Regulated Markets. Academy of Management Proceedings, 2018.


  • Schneidmüller, Heyden & Volberda (2021). Audience Engagement and the Rise of Fintech: Towards an Audience-Based view of Organizational Adaptation. Currently preparing for submission to Research Policy.
  • Cosaert, Schneidmüller, Sidhu & Volberda (2021). Absorptive Capacity Appropriation and Intellectual Property Rights: A Cross-Country Analysis. Currently preparing for submission to Journal of International Business Studies.
  • Schneidmüller & Volberda (2021). It’s Good to be Bad: The Effect of Organizational Misconduct on Incumbent Experimentation with Emerging Technologies. Currently preparing for submission to Management Science