This website uses third party cookies to improve your experience. If you continue browsing or close this notice, you will accept their use.

Alberto Marcati

Alberto Marcati
Full Professor


Nato a Treviso il 13/11/1949. Laurea in Sociologia presso l'Università Catholique de Louvain (Belgio) nel 1972, e nel 1974 con lode presso l'Università degli Studi di Urbino.

Main publications (last 10 years)

  • De Vries, L.; Peluso, A.; Romani, Simona; Leeflang, P. S. H.; Marcati, A. (2017). Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. COMPUTERS IN HUMAN BEHAVIOR, p. 272-282. ISSN 0747-5632.
  • Zodiatis, G.; M., De Dominicis; L., Perivoliotis; H., Radhakrishnan; E., Georgoudis; M., Sotillo; R. W., Lardner; G., Krokos; D., Bruciaferri; E., Clementi; A., Guarnieri; A., Ribotti; A., Drago; E., Bourma; E., Padorno; P., Daniel; G., Gonzalez; C., Chazoti; V., Gouriou; X., Kremer; S., Sofianos; J., Tintore; P. Garreau N., Pinardi; G., Coppini; R., Lecci; A., Pisano; R., Sorgente; L., Fazioli; D., Soloviev; S., Stylianou; A., Nikolaidis; X., Panayidou; A., Karaolia; A., Gauci; Marcati, Alberto; L., Caiazzo; M., Mancini (2016). The Mediterranean Decision Support System for Marine Safety dedicated to oil slicks predictions. DEEP-SEA RESEARCH. PART 2. TOPICAL STUDIES IN OCEANOGRAPHY, p. 4-20. ISSN 0967-0645.
  • Marcati, Alberto; Prete, M. I.; Mileti, A.; Cortese, M.; Zodiatis, G.; Karaolia, A.; Gauci, A.; Drago, A. (2016). Analysis of the development and diffusion of technological innovations in oil spill forecasting: The MEDESS-4MS case. DEEP-SEA RESEARCH. PART 2. TOPICAL STUDIES IN OCEANOGRAPHY, p. 186-195. ISSN 0967-0645.
  • Barbarossa, C.; De Pelsmacker, P.; Moons, I.; Marcati, Alberto (2016). The influence of Country-of-Origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration. FOOD QUALITY AND PREFERENCE, p. 71-83. ISSN 0950-3293.
  • Marcati, Alberto (2013). A network analytic approach. JOURNAL OF EMPIRICAL GENERALISATIONS IN MARKETING SCIENCE, p. 1-4. ISSN 1326-4443.
  • G., Guido; Marcati, Alberto; A., Peluso (2011). Nature and antecedents of a marketing approach according to Italian SME entrepreneurs: A structural equation modeling approach. INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR & RESEARCH, p. 342-360. ISSN 1355-2554.
  • G., Guido; A., Peluso; Marcati, Alberto (2010). What is marketing for SME entrepreneurs? The need to market the marketing approach. JOURNAL OF MARKETING TRENDS, p. 69-76. ISSN 1961-7798.