Marketing
Selection period: June/July 2022
Selection method: Web Self-Service
Before selecting courses, students must pay close attention to:
- syllabus
- possible prerequisites
- semester
Once the selection period closes, it will no longer be possible to modify choices.
Courses will only be run if the minimum number of participants is reached. If the minimum is not reached, students will be contacted to make a second choice. Students attending English majors can only choose courses held in English.
Students that do not select courses by the deadline will be assigned a class schedule that cannot be modified.
Please note: Some courses indicated in the table below as “FEB” follow the new Fully Enquired Based learning model, which calls for an active and continuous participation in the lessons, as well as a continuous assessment method contributing to the final grade. These courses will have only one “appello”, which will take place at the end of the semester in which the course was offered and in the retake sessions.
Code |
Course |
Professor |
Program |
FEB |
BI013 |
Integrated Marketing Communication* |
PEVERINI PAOLO/ROMAGNOLI STELLA |
YES | |
BI014 |
Performance Marketing** |
VILLARROEL ORDENES FRANCISCO |
YES | |
EM03 |
Neuromarketing |
POZHARLIEV RUMEN |
YES | |
EM14 |
Content Marketing e Brand Storytelling |
GIORGINO FRANCESCO |
||
M083 |
Organizing innovation |
McCARTHY IAN/CHESBROUGH HENRY WILLIAM |
YES | |
M186 |
Entrepreneurship and venture capital |
LECHNER CHRISTIAN/ D'ALESSANDRO GIUSEPPE |
YES | |
M234 |
Gestione dei processi commerciali e delle reti di vendita |
D'AMBROSIO DANIELE |
||
M284 |
International operations and supply chain |
DE GIOVANNI PIETRO |
YES | |
M208 |
Metodi quantitativi per la valutazione delle politiche |
DE GIOVANNI LIVIA |
||
M463 | Metodi e tecniche del giornalismo economico-politico | NAPOLETANO ROBERTO/CARDUCCI ARTENISIO | ||
M524 | Robotics, Mechatronics, Biotech & Other Key Enabling Technologies | BELINGHERI PAOLA/MILANA SILVIA | YES | |
M526 | Emerging technologies: AI, Machine Learning, Blockchain, lot, 5G, Edge computing | CHESSA ALESSANDRO/CARBONI DAVIDE | YES |
*This elective is offered exclusively to the following major: MARKETING ANALYTICS & METRICS
**This elective is offered exclusively to the following major: MARKET RELATIONSHIP & CUSTOMER ENGAGEMENT
Courses that have reached the maximum number of students:
Code |
Course |
Professor |
Program |
FEB |
EM21 |
Language in Advertising |
PEVERINI PAOLO |
YES | |
EM34 |
Artificial Intelligence in Marketing |
LAURA LUIGI |
YES |
Courses that will not be activated:
Code |
Course |
Professor |
Program |
FEB |
M303 |
Marketing Big Data Analysis |
MARGHERITA EMANUELE GABRIEL |
YES |