Marketing

Selection period: June/July 2022
Selection method: Web Self-Service
Before selecting courses, students must pay close attention to:

  • syllabus
  • possible prerequisites
  • semester

Once the selection period closes, it will no longer be possible to modify choices.
Courses will only be run if the minimum number of participants is reached. If the minimum is not reached, students will be contacted to make a second choice. Students attending English majors can only choose courses held in English.
Students that do not select courses by the deadline will be assigned a class schedule that cannot be modified. 

Please note: Some courses indicated in the table below as “FEB” follow the new Fully Enquired Based learning model, which calls for an active and continuous participation in the lessons, as well as a continuous assessment method contributing to the final grade. These courses will have only one “appello”, which will take place at the end of the semester in which the course was offered and in the retake sessions.

Code

Course

Professor

Program

 FEB

BI013

Integrated Marketing Communication*

PEVERINI PAOLO/ROMAGNOLI STELLA

program

 YES

BI014

Performance Marketing**

VILLARROEL ORDENES FRANCISCO

program

 YES

EM03

Neuromarketing

POZHARLIEV RUMEN

program

 YES

EM14

Content Marketing e Brand Storytelling

GIORGINO FRANCESCO

program

  

M083

Organizing innovation

McCARTHY IAN/CHESBROUGH HENRY WILLIAM

program

 YES

M186

Entrepreneurship and venture capital

LECHNER CHRISTIAN/ D'ALESSANDRO GIUSEPPE

program

 YES

M234

Gestione dei processi commerciali e delle reti di vendita

D'AMBROSIO DANIELE

program

  

M284

International operations and supply chain

DE GIOVANNI PIETRO 

program

 YES

M208

Metodi quantitativi per la valutazione delle politiche

DE GIOVANNI LIVIA

program

  
M463 Metodi e tecniche del giornalismo economico-politico  NAPOLETANO ROBERTO/CARDUCCI ARTENISIO

program

  
M524 Robotics, Mechatronics, Biotech & Other Key Enabling Technologies BELINGHERI PAOLA/MILANA SILVIA

program

 YES
M526 Emerging technologies: AI, Machine Learning, Blockchain, lot, 5G, Edge computing CHESSA ALESSANDRO/CARBONI DAVIDE

program

 YES

 

*This elective is offered exclusively to the following major: MARKETING ANALYTICS & METRICS

**This elective is offered exclusively to the following major: MARKET RELATIONSHIP & CUSTOMER ENGAGEMENT

 

Courses that have reached the maximum number of students:

Code

Course

Professor

Program

 FEB  

EM21

Language in Advertising

PEVERINI PAOLO

program

 YES

EM34

Artificial Intelligence in Marketing

LAURA LUIGI

program

 YES

 

Courses that will not be activated:

Code

Course

Professor

Program

 FEB  

M303

Marketing Big Data Analysis

MARGHERITA EMANUELE GABRIEL

program

 YES