Marketing

Selection period: June/July 2021
Selection method: Web Self-Service
Before selecting courses, students must pay close attention to:

  • syllabus
  • possible prerequisites
  • semester

Once the selection period closes, it will no longer be possible to modify choices.
Courses will only be run if the minimum number of participants is reached. If the minimum is not reached, students will be contacted to make a second choice. Students attending English majors can only choose courses held in English.
Students that do not select courses by the deadline will be assigned a class schedule that cannot be modified. 

Code

Course

Professor

Program

BI013

Integrated Marketing Communication*

PEVERINI PAOLO/ROMAGNOLI STELLA

Program

BI014

Performance Marketing**

VILLARROEL ORDENES FRANCISCO

Program

EM03

Neuromarketing

POZHARLIEV RUMEN

Program

EM14

Content Marketing e Brand Storytelling

GIORGINO FRANCESCO

Program

EM33

Social Marketing

PELUSO ALESSANDRO MARIA

Program

M083

Organizing innovation

McCARTHY IAN/CHESBROUGH HENRY WILLIAM

Program

M186

Entrepreneurship and venture capital

LECHNER CHRISTIAN/ D'ALESSANDRO GIUSEPPE

Program

M234

Gestione dei processi commerciali e delle reti di vendita

D'AMBROSIO DANIELE

Program

M284

International operations and supply chain

DE GIOVANNI PIETRO/ BEHZAD MALEKI VISHKAEI

Program

M303

Marketing Big Data Analysis

MARGHERITA EMANUELE GABRIEL

Program

M387

Management of Circular Economy

DE GIOVANNI PIETRO/ FOLGIERO PIERROBERTO

Program

*This elective is offered exclusively to the following major: MARKETING ANALYTICS & METRICS

**This elective is offered exclusively to the following major: MARKET RELATIONSHIP & CUSTOMER ENGAGEMENT


Courses that have reached the maximum number of students:

Code

Course

Professor

Program

EM21

Language in Advertising

PEVERINI PAOLO

Program

EM34

Artificial Intelligence in Marketing

LAURA LUIGI

Program