- Dipartimento di Impresa e Management
Dr. Francisco Villarroel Ordenes is an Assistant Professor of Marketing at the LUISS Guido Carli University, in Rome. His work has centered on the phenomenon of unstructured data (e.g., consumer reviews, social media images, discussion forums) and their business implications. Francisco has substantial expertise in the use of linguistic theory and text mining methods to develop accurate metrics of online consumers’ sentiment, brand content strategies, and employee perceptions, assessing their business impact on customer satisfaction, word of mouth and sales. Francisco’s publications have appeared in the Journal of Consumer Research, Journal of Service Research, Journal of Business Research and Journal of Advertising amongst others. Currently, Francisco teaches “Business and Marketing Analytics” at the Bachelor of Management and Computer Science at LUISS Guido Carli.