Rumen Ivaylov Pozharliev

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Ricercatori Art. 24 C.3 Lett. A L. 240/10

DIPARTIMENTO DI IMPRESA E MANAGEMENT

Marketing Marketing Plan & Markstrat Simulation Neuromarketing Neuromarketing Services Marketing
  • Pozharliev, RUMEN IVAYLOV; Cherubino, Patrizia (2020). La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience. LUISS University Press, p. 1-168. ISBN: 978-88-6105-470-7
  • Sun, Haoye; Verbeke, Willem; Pozharliev, RUMEN IVAYLOV; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei (2019). Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee. SOCIAL NEUROSCIENCE, p. 635-648. ISSN 1747-0919. https://dx.doi.org/10.1080/17470919.2019.1566171.
  • Pozharliev, Rumen Ivaylov; Verbeke, Willem JMI; Bagozzi, Richard P. (2017). Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context. JOURNAL OF ADVERTISING, p. 351-362. ISSN 0091-3367. https://dx.doi.org/10.1080/00913367.2017.1343162.
  • Pozharliev, RUMEN IVAYLOV (2017). Social Neuromarketing: The role of social context in measuring advertising effectiveness. Erasmus University Rotterdam, p. 1-247. ISBN: 978-90-5892-475-9
  • Verbeke, Willem; Belschack, Frank; Bagozzi, Richard P.; Pozharliev, RUMEN IVAYLOV; Ein Dor, Tsachi (2017). Why Some People Just “Can’t Get No Satisfaction”: Secure versus Insecure Attachment Styles Affect One’s “Style of Being in the Social World”. INTERNATIONAL JOURNAL OF MARKETING STUDIES, p. 36-55. ISSN 1918-7203.
  • Verbeke, Willem; Pozharliev, RUMEN IVAYLOV (2016). Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms. INTERNATIONAL JOURNAL OF MARKETING STUDIES, p. 1-19. ISSN 1918-7203.
  • Pozharliev, RUMEN IVAYLOV; Verbeke, Willem JMI; Van Strien, Jan W.; Bagozzi, Richard P. (2015). Merely being with you increases my attention to luxury products: Using EEG to understand consumers' emotional experience with luxury branded products. JOURNAL OF MARKETING RESEARCH, p. 546-558. ISSN 1547-7193.
  • Verbeke, Willem JMI; Pozharliev, RUMEN IVAYLOV; Van Strien, Jan; Belschak, Frank; Bagozzi, Richard P. (2014). “I am resting but rest less well with you.” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context. FRONTIERS IN HUMAN NEUROSCIENCE, p. 1-10. ISSN 1662-5161. https://dx.doi.org/10.3389/fnhum.2014.00486.