This website uses third party cookies to improve your experience. If you continue browsing or close this notice, you will accept their use.

Marketing

The degree program is divided into two different majors, both of which are offered in English and Italian. Marketing Analytics and Metrics (Analisi e misure di marketing) was designed to prepare students to analyzing market changes while the program in Market Relationship and Customer Engagement (Gestione dei processi e delle relazioni di marketing) was designed to train students in maintaining relationships with clients and commercial clients.

The master's program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.

Employment and professional opportunities for graduates

Graduates of the two versions of the major in Analisi e misure di marketing and Marketing Analytics & Metricswill be able to work as marketing/business/industry analysts, marketing & sales performance specialists, researchers (at institutes, research companies and consultancy firms), brand/product/communication managers and consultants.

Graduates of the major in Gestione dei processi e delle relazioni di marketing and Marketing Relationships & Customer Engagement can work as marketing managers, brand/product/communication managers, account/sales managers, merchandisers/promoters and consultants.

The program also allows for a number of students to participate in the Double Degree program with BI Norwegian Business School in Oslo (major in Marketing Analytics & Metrics).

Study plan

Analisi e misure di marketing

First year (2019-2020)

First semester

CodeCourseSSDCreditsProfessor
M158Analysis of the behavior of purchaseSECS-P/088
M200ITBehavioral economics and consumer decision making SECS-P/016
M156Legal issues in marketingIUS/056
M201ITManagerial economics: theories and marketing applications SECS-P/016
M157ITResearch methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsProfessor
M160Measurement and analysis of the performance of marketing - marketing metricsSECS-P/086
SFYProduct and brand managementSECS-P/088
M161Statistical methods for marketingSECS-S/038
M159Organizational issues in marketing and salesSECS-P/108

Second year (2020-2021)

First semester

CodeCourseSSDCreditsProfessor
M162Customer intelligence and logical analysis of big dataSECS-P/086
  • TBA
M163Marketing plan and markstrat simulationSECS-P/086
  • TBA
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Analisi e Misure di Marketing e Gestione dei processi e delle Relazioni di Marketing (in Italian) Students registered for the Italian version of the program must choose a major during the I semester through Web Self Service. More information will be offered during the I semester of the I year.

Majors will only be activated if the minimum number of required students is reached.

Additional credits A scelta dello studente - Elective courses (12 credits)  At the end of the I year, students choose two elective courses though Web Self Service.

Prova Finale - Master Degree's Thesis (18 credits) The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on.

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) Students must take the four-credit Business English and Professional Development during the I semester of the I year.  More information

Tirocini formativi e di orientamento - Internships and project works An internship or project work is required for 8 credits and can be performed during either year of the program. For more information contact the Career Services Office or Luiss Project Network.

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills  Students have to obtain 4 credits with a Laboratory of Ethics, Responsibility and Sustainability. Further information will be given during the I semester of the I year. The ERS Lab is held in the II semester of the I year.  More information

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

Gestione dei processi e delle relazioni di marketing

First year (2019-2020)

First semester

CodeCourseSSDCreditsProfessor
M158Analysis of the behavior of purchaseSECS-P/088
M200ITBehavioral economics and consumer decision making SECS-P/016
M156Legal issues in marketingIUS/056
M201ITManagerial economics: theories and marketing applications SECS-P/016
M157ITResearch methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsProfessor
M204Marketing communications and languages of new mediaM-FIL/056
SFYProduct and brand managementSECS-P/088
M159Organizational issues in marketing and salesSECS-P/108
M164Web analytics e marketingSECS-S/038

Second year (2020-2021)

First semester

CodeCourseSSDCreditsProfessor
M163Marketing plan and markstrat simulationSECS-P/086
  • TBA
M166Retail and service experience marketingSECS-P/086
  • TBA
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Analisi e Misure di Marketing e Gestione dei processi e delle Relazioni di Marketing (in Italian) Students registered for the Italian version of the program must choose a major during the I semester through Web Self Service. More information will be offered during the I semester of the I year.

Majors will only be activated if the minimum number of required students is reached.

Additional credits A scelta dello studente - Elective courses (12 credits)  At the end of the I year, students choose two elective courses though Web Self Service.

Prova Finale - Master Degree's Thesis (18 credits) The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on.

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) Students must take the four-credit Business English and Professional Development during the I semester of the I year.  More information

Tirocini formativi e di orientamento - Internships and project works An internship or project work is required for 8 credits and can be performed during either year of the program. For more information contact the Career Services Office or Luiss Project Network.

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills  Students have to obtain 4 credits with a Laboratory of Ethics, Responsibility and Sustainability. Further information will be given during the I semester of the I year. The ERS Lab is held in the II semester of the I year.  More information

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

Market relationship & customer engagement

First year (2019-2020)

First semester

CodeCourseSSDCreditsProfessor
M200INBehavioral economics and consumer decision making SECS-P/016
SENConsumer behaviorSECS-P/088
M199Legal issues in marketingIUS/056
M201INManagerial economics: theories and marketing applications SECS-P/016
M307Research methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsProfessor
M257Marketing communication & new mediaM-FIL/056
M308Organizational issues in marketing and salesSECS-P/108
M198Product & brand managementSECS-P/088
M256Web analytics & marketingSECS-S/038

Second year (2020-2021)

First semester

CodeCourseSSDCreditsProfessor
M197Marketing plan & markstrat simulationSECS-P/086
  • TBA
M258Retail and service experience marketingSECS-P/086
  • TBA
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Marketing Analytics & Metrics and in Market Relationship & Customer Engagement (in English)

Major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Majors will only be activated if the minimum number of required students is reached.
Additional credits 

A scelta dello studente - Elective courses (12 credits) 
Students have to choose two courses of 6 credits that will be held in the I semester of the II year. The courses have to be chosen at the end of the I year.
 
Prova Finale - Master Degree's Thesis (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on. 

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) 
Students have to attend a mandatory language, choosing from Arabic, Chinese, French, German, Portuguese, Russian and Spanish. The course will be held during the II semester of the I year.
Students must choose the mandatory language during the I semester of the I year according to the procedure that will be communicated. For further information: The University Language Center 

Tirocini formativi e di orientamento - Internships and project works 
An internship or project work is required for 8 credits. The internship or project work can be performed in both the I and II year of the program. For more information contact the Career Services Office or Luiss Project Network

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills 
Students have to obtain 4 credits with a Laboratory of Ethics, Responsibility and Sustainability. Further information will be given during the I semester of the I year. The ERS Lab is held in the II semester of the I year. For further information please contact the ERS Lab Office.

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

Marketing analytics & metrics

First year (2019-2020)

First semester

CodeCourseSSDCreditsProfessor
M200INBehavioral economics and consumer decision making SECS-P/016
SENConsumer behaviorSECS-P/088
M199Legal issues in marketingIUS/056
M201INManagerial economics: theories and marketing applications SECS-P/016
M307Research methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsProfessor
M202Marketing metricsSECS-P/086
M308Organizational issues in marketing and salesSECS-P/108
M198Product & brand managementSECS-P/088
M201Statistics for marketingSECS-S/038

Second year (2020-2021)

First semester

CodeCourseSSDCreditsProfessor
M260Customer intelligence & big dataSECS-P/086
  • TBA
M197Marketing plan & markstrat simulationSECS-P/086
  • TBA
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Marketing Analytics & Metrics and in Market Relationship & Customer Engagement (in English)

Major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Majors will only be activated if the minimum number of required students is reached.
Additional credits 

A scelta dello studente - Elective courses (12 credits) 
Students have to choose two courses of 6 credits that will be held in the I semester of the II year. The courses have to be chosen at the end of the I year.
 
Prova Finale - Master Degree's Thesis (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on. 

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) 
Students have to attend a mandatory language, choosing from Arabic, Chinese, French, German, Portuguese, Russian and Spanish. The course will be held during the II semester of the I year.
Students must choose the mandatory language during the I semester of the I year according to the procedure that will be communicated. For further information: The University Language Center 

Tirocini formativi e di orientamento - Internships and project works 
An internship or project work is required for 8 credits. The internship or project work can be performed in both the I and II year of the program. For more information contact the Career Services Office or Luiss Project Network

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills 
Students have to obtain 4 credits with a Laboratory of Ethics, Responsibility and Sustainability. Further information will be given during the I semester of the I year. The ERS Lab is held in the II semester of the I year. For further information please contact the ERS Lab Office.

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.