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Marketing

Il Corso di Laurea in Marketing accresce le conoscenze di base e specialistiche riguardanti i processi di marketing.

Il corso di studi, con due specializzazioni, risponde al bisogno di analisi e misura dei fenomeni di mercato (specializzazione in Analisi e misure di marketing - Marketing Analytics & Metrics – con un'aula in italiano e una in inglese), così come a quello di gestione degli scambi e delle relazioni con clienti e partner commerciali (specializzazione in Gestione dei processi e delle relazioni di marketing - Market Relationship & Customer Engagement – solo aula in italiano).

Le specializzazioni servono a formare due profili professionali che consentono l'incontro fra la domanda di imprese ed organizzazioni, interessate alle competenze d'avanguardia del marketing, con quella di studenti (in potenza quindi con laureati che si offrono sul mondo del lavoro) che, seppure con formazione eterogenea alle spalle , vogliono intraprendere un percorso di studi rigoroso e originale nel Marketing.

Possono accedere alle due specializzazioni studenti in possesso di Lauree Triennali in Economia e Management, ma anche in Statistica, Comunicazione, Matematica, Fisica, Ingegneria, Science Politiche e Filosofia.

Una laurea magistrale che valorizza la diversità dei background degli studenti, sulla base del principio che la diversità delle competenze combinata con rigore di contenuti e metodi del percorso di studi genera uno straordinario valore per tutti gli attori del mercato del lavoro. 


Employment and professional opportunities for graduates

Chi studia per una Laurea Magistrale in Marketing accresce sia conoscenze di base che competenze specialistiche e capacità di fare. Tutto ciò rende i Laureati in marketing pronti a ricoprire molteplici ruoli professionali e soprattutto ad intraprendere percorsi di carriera proiettati verso le posizioni di vertice e il successo professionale. In particolare, i laureati del Corso di Laurea Magistrale in Marketing, indirizzi in Analisi e misure di marketing e Marketing Analytics & Metrics, saranno inquadrabili come Marketing/Business/Industry Analyst, Marketing & Sales Performance Specialist, Ricercatore (presso istituti, società di ricerca e uffici studi), Brand/Product/Communication Manager, Consulente. I laureati del Corso di Laurea Magistrale in Marketing , indirizzo in Gestione dei processi e delle relazioni di marketing (Market Relationship & Customer Engagement) potranno trovare occupazione come Marketing Manager, Brand/Product/Communication Manager, Account/Sales manager, Merchandiser/Promoter, Consulente.

Study plan

In order to earn a master's degree, students must pass all classes and learning activities for a total of 120 credits.

Analisi e misure di marketing

First year (2016-2017)

First semester

CodeCourseSSDCreditsGroup AGroup B
M158Analysis of the behavior of purchaseSECS-P/088
M155Behavioral economics and theory of consumptionSECS-P/0112
M156Legal issues in marketingIUS/056
M157Research methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsGroup AGroup B
M160Measurement and analysis of the performance of marketing - marketing metricsSECS-P/086
SFYProduct and brand managementSECS-P/088
M161Statistical methods for marketingSECS-S/038
M159Organizational issues in marketing and salesSECS-P/108

Second year (2017-2018)

First semester

CodeCourseSSDCreditsProfessor
M162Customer intelligence and logical analysis of big dataSECS-P/086
M163Marketing plan and markstrat simulationSECS-P/086
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Marketing Analytics and Metrics and Process and Marketing Relations Management (in Italian)

Students registered for programs held in Italian must choose a major in November 2016 through Web Self Service. Further information will be given in the I semester of the I year.

For each major in Italian, there are 2 obligatory courses in English:
For Measurement and Analysis of the Performance of Marketing

  • Research methodology for marketing
  • Organizational issues in marketing and sales

For Process and Marketing Relations Management

  • Research methodology for marketing
  • Organizational issues in marketing and sales

Elective courses (12 credits)
At the end of the I year, students are required to choose 2 elective courses through Web Self Service for a total of 12 credits. For more information see the guide to the compilation of study plans.

Thesis evaluation (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in Italian or a foreign language on a topic related to a course the student has passed an exam on.

Additional language skills (4 credits)
Business English is a required course for 4 credits. Students take the course in the II semester of the I year. For more information, contact the University Language Center.

Internship or project work (8 credits)
An internship or project is required for 8 credits. The internship or project can be performed in both the I or II year of the program. For more information contact the Career Services Office.

Additional skills for the job market (4 credits)
An Ethics, Responsibility and Sustainability workshop is required for 4 credits. More information will be provided during seminars, notices and email during the I semester of the I year. For more information contact ERS Lab.

All credits obtained and registered within the winter exam session are taken into account when calculating an applicant’s score for the selection for international exchange programs, except for the credits obtained from other activities (altre attività), internships, soft skills, workshops and seminars. Only the credits obtained through curricular courses and language exams taken at LUISS will be considered. Extracurricular courses (corsi liberi) are never included in the credit count.

Majors will only be activated if the minimum number of required students is reached.

Major in Marketing Analytics & Metrics (held in English)

This major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Additional credits

Elective courses (12 credits)
At the end of the I year, students are required to choose 2 elective courses through Web Self Service for a total of 12 credits. For more information see the guide to the compilation of study plans.

Thesis evaluation (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in Italian or a foreign language on a topic related to a course the student has passed an exam on.

 

Additional language skills (4 credits)
Business English is a required course for 4 credits. Students take the course in the II semester of the I year. The course must be chosen in November 2016 according to the procedure that will be communicated. For more information, contact the University Language Center.

Internship or project work (8 credits)
An internship or project is required for 8 credits. The internship or project can be performed in both the first or second year of the program. For more information contact the Career Services Office.

Additional skills for the job market (4 credits)
An Ethics, Responsibility and Sustainability workshop is required for 4 credits. More information will be provided during seminars, notices and email during the I semester of the I year. For more information contact ERS Lab.

Please note that all credits obtained and registered by the end of the Winter examination session will be taken into account towards the calculation of the score for the student exchange programs, except those obtained from other activities, internships, soft skills courses, laboratories and seminars. Only credits from curricular and language courses will be factored into a student's final score. Free and extracurricular courses will not be considered in any case.

Majors will only be activated if the minimum number of required students is reached.

Gestione dei processi e delle relazioni di marketing

First year (2016-2017)

First semester

CodeCourseSSDCreditsGroup AGroup B
M158Analysis of the behavior of purchaseSECS-P/088
M155Behavioral economics and theory of consumptionSECS-P/0112
M156Legal issues in marketingIUS/056
M157Research methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsGroup AGroup B
M204Marketing communications and languages of new mediaM-FIL/056
SFYProduct and brand managementSECS-P/088
M159Organizational issues in marketing and salesSECS-P/108
M164Web analytics e marketingSECS-S/038

Second year (2017-2018)

First semester

CodeCourseSSDCreditsProfessor
M163Marketing plan and markstrat simulationSECS-P/086
M166Retail and service experience marketingSECS-P/086
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Marketing Analytics and Metrics and Process and Marketing Relations Management (in Italian)

Students registered for programs held in Italian must choose a major in November 2016 through Web Self Service. Further information will be given in the I semester of the I year.

For each major in Italian, there are 2 obligatory courses in English:
For Measurement and Analysis of the Performance of Marketing

  • Research methodology for marketing
  • Organizational issues in marketing and sales

For Process and Marketing Relations Management

  • Research methodology for marketing
  • Organizational issues in marketing and sales

Elective courses (12 credits)
At the end of the I year, students are required to choose 2 elective courses through Web Self Service for a total of 12 credits. For more information see the guide to the compilation of study plans.

Thesis evaluation (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in Italian or a foreign language on a topic related to a course the student has passed an exam on.

Additional language skills (4 credits)
Business English is a required course for 4 credits. Students take the course in the II semester of the I year. For more information, contact the University Language Center.

Internship or project work (8 credits)
An internship or project is required for 8 credits. The internship or project can be performed in both the I or II year of the program. For more information contact the Career Services Office.

Additional skills for the job market (4 credits)
An Ethics, Responsibility and Sustainability workshop is required for 4 credits. More information will be provided during seminars, notices and email during the I semester of the I year. For more information contact ERS Lab.

All credits obtained and registered within the winter exam session are taken into account when calculating an applicant’s score for the selection for international exchange programs, except for the credits obtained from other activities (altre attività), internships, soft skills, workshops and seminars. Only the credits obtained through curricular courses and language exams taken at LUISS will be considered. Extracurricular courses (corsi liberi) are never included in the credit count.

Majors will only be activated if the minimum number of required students is reached.

Major in Marketing Analytics & Metrics (held in English)

This major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Additional credits

Elective courses (12 credits)
At the end of the I year, students are required to choose 2 elective courses through Web Self Service for a total of 12 credits. For more information see the guide to the compilation of study plans.

Thesis evaluation (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in Italian or a foreign language on a topic related to a course the student has passed an exam on.

 

Additional language skills (4 credits)
Business English is a required course for 4 credits. Students take the course in the II semester of the I year. The course must be chosen in November 2016 according to the procedure that will be communicated. For more information, contact the University Language Center.

Internship or project work (8 credits)
An internship or project is required for 8 credits. The internship or project can be performed in both the first or second year of the program. For more information contact the Career Services Office.

Additional skills for the job market (4 credits)
An Ethics, Responsibility and Sustainability workshop is required for 4 credits. More information will be provided during seminars, notices and email during the I semester of the I year. For more information contact ERS Lab.

Please note that all credits obtained and registered by the end of the Winter examination session will be taken into account towards the calculation of the score for the student exchange programs, except those obtained from other activities, internships, soft skills courses, laboratories and seminars. Only credits from curricular and language courses will be factored into a student's final score. Free and extracurricular courses will not be considered in any case.

Majors will only be activated if the minimum number of required students is reached.

Marketing analytics & metrics

First year (2016-2017)

First semester

CodeCourseSSDCreditsGroup AGroup B
M200Behavioral economics & consumption theoriesSECS-P/0112
SENConsumer behaviorSECS-P/088
M199Legal issues in marketingIUS/056
M157Research methodology for marketingSECS-P/086

Second semester

CodeCourseSSDCreditsGroup AGroup B
M202Marketing metricsSECS-P/086
M159Organizational issues in marketing and salesSECS-P/108
M198Product & brand managementSECS-P/088
M201Statistics for marketingSECS-S/038

Second year (2017-2018)

First semester

CodeCourseSSDCreditsProfessor
M203Customer intelligence and big dataSECS-P/086
M197Marketing plan & markstrat simulationSECS-P/086
Additional creditsCredits
A scelta dello studente12
Per la prova finale18
Ulteriori conoscenze linguistiche4
Tirocini formativi e di orientamento8
Altre conoscenze utili per l'inserimento nel mondo del lavoro4
Total number of credits120

Majors in Marketing Analytics and Metrics and Process and Marketing Relations Management (in Italian)

Students registered for programs held in Italian must choose a major in November 2016 through Web Self Service. Further information will be given in the I semester of the I year.

For each major in Italian, there are 2 obligatory courses in English:
For Measurement and Analysis of the Performance of Marketing

  • Research methodology for marketing
  • Organizational issues in marketing and sales

For Process and Marketing Relations Management

  • Research methodology for marketing
  • Organizational issues in marketing and sales

Elective courses (12 credits)
At the end of the I year, students are required to choose 2 elective courses through Web Self Service for a total of 12 credits. For more information see the guide to the compilation of study plans.

Thesis evaluation (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in Italian or a foreign language on a topic related to a course the student has passed an exam on.

Additional language skills (4 credits)
Business English is a required course for 4 credits. Students take the course in the II semester of the I year. For more information, contact the University Language Center.

Internship or project work (8 credits)
An internship or project is required for 8 credits. The internship or project can be performed in both the I or II year of the program. For more information contact the Career Services Office.

Additional skills for the job market (4 credits)
An Ethics, Responsibility and Sustainability workshop is required for 4 credits. More information will be provided during seminars, notices and email during the I semester of the I year. For more information contact ERS Lab.

All credits obtained and registered within the winter exam session are taken into account when calculating an applicant’s score for the selection for international exchange programs, except for the credits obtained from other activities (altre attività), internships, soft skills, workshops and seminars. Only the credits obtained through curricular courses and language exams taken at LUISS will be considered. Extracurricular courses (corsi liberi) are never included in the credit count.

Majors will only be activated if the minimum number of required students is reached.

Major in Marketing Analytics & Metrics (held in English)

This major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Additional credits

Elective courses (12 credits)
At the end of the I year, students are required to choose 2 elective courses through Web Self Service for a total of 12 credits. For more information see the guide to the compilation of study plans.

Thesis evaluation (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in Italian or a foreign language on a topic related to a course the student has passed an exam on.

 

Additional language skills (4 credits)
Business English is a required course for 4 credits. Students take the course in the II semester of the I year. The course must be chosen in November 2016 according to the procedure that will be communicated. For more information, contact the University Language Center.

Internship or project work (8 credits)
An internship or project is required for 8 credits. The internship or project can be performed in both the first or second year of the program. For more information contact the Career Services Office.

Additional skills for the job market (4 credits)
An Ethics, Responsibility and Sustainability workshop is required for 4 credits. More information will be provided during seminars, notices and email during the I semester of the I year. For more information contact ERS Lab.

Please note that all credits obtained and registered by the end of the Winter examination session will be taken into account towards the calculation of the score for the student exchange programs, except those obtained from other activities, internships, soft skills courses, laboratories and seminars. Only credits from curricular and language courses will be factored into a student's final score. Free and extracurricular courses will not be considered in any case.

Majors will only be activated if the minimum number of required students is reached.