From June 8 to June 23, 2015, Richard Bagozzi, Dwight F. Benton Professor of Behavioral Science in Management at the University of Michigan (US), will teach a PhD course on Structural Equation Modelling (SEM).
Professor Richard Bagozzi is a world’s renowned Marketing expert. During his visit at LUISS University, Professor Bagozzi will teach a PhD course on Structural Equation Modelling (SEM), a very powerful technique for measuring relationships among latent constructs.
The use of SEM to examine management phenomena has increased dramatically in recent years: this suggests that a critical understanding of its implementation is needed.
The course is intended to transmit SEM’s state of the art knowledge and convey skills in its use.
Classes are structured as lecture labs and will run from June 8th to June 23rd. Please email firstname.lastname@example.org for any further info.