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Simona Romani

Simona Romani
Full Professor


Laurea in Economia Aziendale presso l'Università di Pisa.

Main publications (last 10 years)

  • Amatulli, Cesare; De Angelis, Matteo; Korschun, Daniel; Romani, Simona (2018). Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption. JOURNAL OF CLEANER PRODUCTION, p. 277-287. ISSN 0959-6526.
  • Zarantonello, L; Romani, S; Grappi, S; Fetscherin, M (2018). Trajectories of brand hate. JOURNAL OF BRAND MANAGEMENT, p. 549-560. ISSN 1350-231X.
  • Romani, Simona; Grappi, Silvia; Bagozzi, richard p.; Barone, ADA MARIA (2018). Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste. APPETITE, p. 215-227. ISSN 0195-6663.
  • Silvia, Grappi; Romani, Simona; Bagozzi, richard p. (2018). Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects. JOURNAL OF WORLD BUSINESS, p. 194-208. ISSN 1090-9516.
  • De Vries, L.; Peluso, A.; Romani, Simona; Leeflang, P. S. H.; Marcati, A. (2017). Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. COMPUTERS IN HUMAN BEHAVIOR, p. 272-282. ISSN 0747-5632.
  • Grappi, Silvia; Romani, Simona; Camilla, Barbarossa (2017). Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry. JOURNAL OF CLEANER PRODUCTION, p. 1164-1173. ISSN 0959-6526.
  • Romani, Simona; Giacomo, Del Chiappa; Silvia, Grappi (2016). Attitudes Toward Responsible Tourism and Behavioral Change to Practice it: A Demand-Side Perspective in the Context of Italy. JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, p. 1-17. ISSN 1528-008X.
  • Romani, Simona; Grappi, Silvia; P. Bagozzi, Richard (2016). The bittersweet experience of being envied in a consumption context. EUROPEAN JOURNAL OF MARKETING, p. 1239-1262. ISSN 0309-0566.
  • Romani, Simona; Grappi, S.; Bagozzi, R. P. (2016). Corporate socially responsible initiatives and their effects on consumption of green products. JOURNAL OF BUSINESS ETHICS, p. 253-264. ISSN 0167-4544.
  • Romani, Simona; Lia, Zarantonello; Silvia, Grappi; Richard P., Bagozzi (2016). Brand hate. THE JOURNAL OF PRODUCT & BRAND MANAGEMENT, p. 11-25. ISSN 1061-0421.
  • Grappi, S.; Romani, Simona; Bagozzi, R. P. (2015). Consumer responses to corporate offshoring practices. MANAGEMENT DECISION, p. 698-712. ISSN 0025-1747.
  • Grappi, S.; Romani, Simona; Bagozzi, R. P. (2015). Consumer Stakeholder Responses to Reshoring Strategies. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, p. 453-471. ISSN 0092-0703.
  • Romani, Simona; Lia, Zarantonello; Silvia, Grappi; Richard P., Bagozzi (2015). The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism. JOURNAL OF BRAND MANAGEMENT, p. 1-15. ISSN 1350-231X.
  • Romani, Simona; Grappi, S. (2015). Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions. JOURNAL OF PUBLIC RELATIONS RESEARCH, p. 22-45. ISSN 1062-726X.
  • Romani, Simona; Grappi, S. (2014). How companies' good deeds encourage consumers to adopt pro-social behavior. EUROPEAN JOURNAL OF MARKETING, p. 943-963. ISSN 0309-0566.
  • Grappi, S; Romani, Simona; Bagozzi, R. P. (2013). Consumer response to corporate irresponsible behavior: Moral emotions and virtues. JOURNAL OF BUSINESS RESEARCH, p. 1814-1821. ISSN 0148-2963.
  • Romani, Simona; Grappi, S; Bagozzi, R. P. (2013). My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing. PSYCHOLOGY & MARKETING, p. 1029-1042. ISSN 0742-6046.
  • Grappi, S; Romani, Simona; Bagozzi, R. P. (2013). The Effects of Company Offshoring Strategies on Consumer Responses. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, p. 683-704. ISSN 0092-0703.
  • Gistri, G; Pace, S; Romani, Simona (2013). Gli effetti della percezione del valore del lusso sull'acquisto dei prodotti contraffatti. MICRO & MACRO MARKETING, p. -----. ISSN 1121-4228.
  • Romani, Simona; Grappi, S.; Dalli, D. (2012). Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, p. 55-67. ISSN 0167-8116.
  • Romani, Simona; Giacomo, Gistri; Stefano, Pace (2012). When counterfeits raise the appeal of luxury brands. MARKETING LETTERS, p. 807-824. ISSN 0923-0645.
  • Casarotto, S; Ricciardi, E; Romani, Simona; Dalli, D; Pietrini, P. (2012). Covert brand recognition engages emotion-specific brain networks. ARCHIVES ITALIENNES DE BIOLOGIE, p. 259-273. ISSN 0003-9829.
  • Romani, Simona; Silvia, Grappi; richard p., Bagozzi (2012). Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Value. JOURNAL OF BUSINESS ETHICS, p. 193-206. ISSN 0167-4544.
  • Pace, S; Gistri, G; Romani, Simona; Masserini, L. (2011). Gli effetti della contraffazione sui fashion brand originali: un’indagine empirica. MERCATI E COMPETITIVITÀ, p. 33-52. ISSN 1826-7386.
  • Daniele, Dalli; Romani, Simona (2011). Il comportamento del consumatore. Acquisti e consumi in una prospettiva di marketing.. franco angeli, p. 1-288. ISBN: 9788856845983.
  • D., Dalli; Romani, Simona; H., Sadeh (2009). Consumer – brand relationships in West Bank. Non-western grounded theory?. FINANZA MARKETING E PRODUZIONE, p. 48-64. ISSN 1593-2230.
  • Gistri, G; Romani, Simona; Pace, S; Gabrielli, V; Grappi, S. (2009). Consumption practices of counterfeit luxury goods in the Italian context. JOURNAL OF BRAND MANAGEMENT, p. 364-374. ISSN 1350-231X.