During this series of seminars, students will analyze the field of guerrilla marketing, paying close attention to the recent phenomenon (and controversy) of non-conventional, social marketing.
Beginning with the different between traditional and unconventional advertising, students will analyze recent campaigns, and theaters of communicative conflicts such as Greenpeace and Volkswagen. Through the course’s innovative and stimulating approach, students will discover and analyze the impact of unconventional advertising within well-known marketing campaigns with particular reference to tactical use of social networks.
The course lasts a total of 40 hours. To receive credit, students must attend 28 hours, 70% of the total course hours, and pass a final evaluation stipulated by the instructor.
The course is offered in English and is limited to 50 students.