The course approaches the theme of green consumption from a practical and theoretical point of view, analyzing data and investigations in order to develop green-oriented strategies. Students will subsequently work on green marketing case studies, follow lectures and work in groups.
The course lasts a total of 40 hours.
To receive credit, students must attend 28 hours, 70% of the total course hours, and pass a final evaluation stipulated by the instructor.
The course is offered in English and is limited to 30 students.