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Simona Romani

Simona Romani
Ordinario

Note biografiche

Laurea in Economia Aziendale presso l'Università di Pisa.

Curriculum

2005 - 2009  Professore Associato (Facoltà di Economia - Università di Sassari)
2001 - 2005  Ricercatore universitario (Facoltà di Economia - Università di Pisa)
Interessi di ricerca: consumer behavior, branding, emozioni

Pubblicazioni

  • Amatuli, Cesare; De Angelis, Matteo; Korschun, Daniel; Romani, Simona (9999). An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives. In: European Advances in Consumer Research, p. "-"-"-".
  • Amatulli, Cesare; De Angelis, Matteo; Korschun, Daniel; Romani, Simona (9999). Luxury Brands and Sustainability: The Differential Role of CSR Dimensions and Consumers’ Traits. In: EMAC Conference Proceedings, Month 1, p. "-"-"-". ISBN: urn:u-gov:luiss:RI_PRD:178372.
  • Simona, Romani; Silvia, Grappi; Bagozzi, richard p.; ada maria barone, (2018). Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste, in APPETITE. p. 215-227.
  • Silvia, Grappi; Romani, Simona; Bagozzi, richard p. (2018). Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects, in JOURNAL OF WORLD BUSINESS. p. 194-208.
  • Amatulli, Cesare; De Angelis, Matteo; Korschun, Daniel; Romani, Simona (2018). Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption, in JOURNAL OF CLEANER PRODUCTION. p. 277-287.
  • Grappi, Silvia; Simona, Romani; camilla, Barbarossa (2017). Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry, in JOURNAL OF CLEANER PRODUCTION. p. 1164-1173.
  • De Vries, L.; Peluso, A.; Romani, Simona; Leeflang, P. S. H.; Marcati, A. (2017). Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations, in COMPUTERS IN HUMAN BEHAVIOR. p. 272-282.
  • Romani, Simona; Giacomo, Del Chiappa; Silvia, Grappi (2016). Attitudes Toward Responsible Tourism and Behavioral Change to Practice it: A Demand-Side Perspective in the Context of Italy, in JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM. p. 1-17.
  • Romani, S.; Grappi, S.; Bagozzi, R.P. (2016). Corporate socially responsible initiatives and their effects on consumption of green products, in JOURNAL OF BUSINESS ETHICS. p. 253-264.
  • Simona Romani; Lia Zarantonello; Silvia Grappi; Richard P. Bagozzi (2016). Brand hate, in THE JOURNAL OF PRODUCT & BRAND MANAGEMENT. p. 11-25.
  • Romani, Simona; Grappi, Silvia; P. Bagozzi, Richard (2016). The bittersweet experience of being envied in a consumption context, in EUROPEAN JOURNAL OF MARKETING. p. 1239-1262.
  • Simona Romani; Lia Zarantonello; Silvia Grappi; Richard P. Bagozzi (2015). The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism, in JOURNAL OF BRAND MANAGEMENT. p. 1-15.
  • Grappi, S.; Romani, S.; Bagozzi, R.P. (2015). Consumer responses to corporate offshoring practices, in MANAGEMENT DECISION. p. 698-712.
  • Grappi, S.; Romani, S.; Bagozzi, R.P. (2015). Consumer Stakeholder Responses to Reshoring Strategies, in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. p. 453-471.
  • Romani S.; Grappi S. (2015). Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions, in JOURNAL OF PUBLIC RELATIONS RESEARCH. p. 22-45.
  • Romani S; Grappi S (2014). How companies' good deeds encourage consumers to adopt pro-social behavior, in EUROPEAN JOURNAL OF MARKETING. p. 943-963.
  • Romani S; Grappi S; Bagozzi R P (2013). My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing, in PSYCHOLOGY & MARKETING. p. 1029-1042.
  • Gistri G; Pace S; Romani S (2013). Gli effetti della percezione del valore del lusso sull'acquisto dei prodotti contraffatti, in MICRO & MACRO MARKETING. Month 1, p. -----.
  • Grappi S; Romani S; Bagozzi R P (2013). The Effects of Company Offshoring Strategies on Consumer Responses, in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. p. 683-704.
  • aaron ahuvia; giacomo gistri; simona romani; stefano pace; (2013). What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom. In: Luxury Marketing: A Challenge for Theory and Practice, Month 1, p. 279-293. ISBN: 10.1007/978-3-8349-4399-6_16.
  • Grappi S; Romani S; Bagozzi R P (2013). Consumer response to corporate irresponsible behavior: Moral emotions and virtues, in JOURNAL OF BUSINESS RESEARCH. p. 1814-1821.
  • casarotto s; ricciardi e; romani s; dalli d; pietrini p (2012). Covert brand recognition engages emotion-specific brain networks, in ARCHIVES ITALIENNES DE BIOLOGIE. p. 259-273.
  • simona romani; silvia grappi (2012). The role of elevation in consumers’ prosocial reactions to positive corporate social activities.. In: , Month 1.
  • Dalli D.; Romani S. (2012). Mediterranean shoes conquer the world. Global branding from local resources: The Camper case. In: Marketing Management: A Cultural Perspective, Month 1, p. 43-59. ISBN: 9780415606837.
  • simona romani; silvia grappi; richard p. bagozzi (2012). Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Value, in JOURNAL OF BUSINESS ETHICS. p. 193-206.
  • Romani S.; Grappi S.; Dalli D. (2012). Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects, in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. p. 55-67.
  • simona romani; giacomo gistri; stefano pace (2012). When counterfeits raise the appeal of luxury brands, in MARKETING LETTERS. p. 807-824.
  • Pace S; Gistri G; Romani S; Masserini L (2011). Gli effetti della contraffazione sui fashion brand originali: un’indagine empirica, in MERCATI E COMPETITIVITÀ. p. 33-52.
  • daniele dalli; simona romani; (2011). Il comportamento del consumatore. Acquisti e consumi in una prospettiva di marketing.. milano: franco angeli. Month 1, p. 1-288. ISBN: 9788856845983.
  • Giacomo Gistri; Simona Romani; Stefano Pace (2011). La contraffazione nel mercato del lusso: minaccia o opportunità?. In: , Month 1.
  • giacomo gistri; stefano pace; simona romani; (2011). Positive effects of counterfeiting on luxury goods: an empirical exploration with consumers. In: , Month 1.
  • Grappi S.; Romani S. (2011). Consumer reactions to corporate decisions to outsource labor abroad”. In: Advances in Consumer Research, p. 268-273. ISBN: 9789612402112.
  • giacomo gistri; stefano pace; simona romani (2010). E’ contraffatto? Allora è di lusso! Gli effetti della contraffazione sull’introduzione di un nuovo marchio di abbigliamento di lusso nel mercato italiano. In: , Month 1.
  • giacomo gistri; Simona romani; stefano pace (2009). Falso Prada o Carpisa? Un approfondimento empirico sugli effetti della contraffazione sui marchi di lusso e non. In: , Month 1.
  • GISTRI G; S. ROMANI; PACE S; GABRIELLI V; GRAPPI S (2009). Consumption practices of counterfeit luxury goods in the Italian context, in JOURNAL OF BRAND MANAGEMENT. Month 1, p. 364-374.
  • Romani S.; Sadeh H.; Dalli D. (2009). When the brand is bad, I am mad! An exploration of negative emotions to brands, in ADVANCES IN CONSUMER RESEARCH. p. ---.
  • S. ROMANI; D. DALLI (2009). Il comportamento del consumatore. In: La guida del Sole 24 ore al marketing, Month 1, p. ---. MILANO: Sole 24 ore. ISBN: 9788863450699.
  • S. ROMANI; PORCHEDDU D. (2009). Strategie competitive in business maturi: F.lli Pinna. In: Un tesoro emergente. Le medie imprese italiane dell’era globale, Month 1, p. ---. MILANO: franco angeli. ISBN: 9788856807646.
  • D. DALLI; S. ROMANI; H. SADEH (2009). Consumer – brand relationships in West Bank. Non-western grounded theory?, in FINANZA MARKETING E PRODUZIONE. Month 1, p. 48-64.
  • DALLI D; S. ROMANI; CORCIOLANI M; CASAROTTO S; RICCIARDI E; PIETRINI P (2008). Covert visual brand recognition results in a distinct modulation of emotional neuronal networks according to the individual preference: an fMRI study. In: Conference on NeuroEconomics, Conference on NeuroEconomics - Copenhagen, May 15 - May 16, Month 1.
  • giacomo gistri; simona romani; silvia grappi; stefano pace; veronica gabrielli (2008). Il consumatore e i prodotti contraffatti: un’indagine esplorativa sul processo d’acquisto e le pratiche di consumo. In: , Month 1.
  • daniele dalli; matteo corciolani; f sanna; simona romani; s casarotto; e ricciardi; p pietrini (2008). Le basi neurologiche del rapporto tra il consumatore e la marca. Il contributo del neuroimaging alle ricerche di marketing. In: , Month 1.
  • simona romani; giacomo gistri (2008). Wine consumption practices and meanings as depicted in Italian TV fiction. In: , Month 1.
  • Romani S. (2008). Transforming self and by extension society. An exploration of activism against consumerism, in ADVANCES IN CONSUMER RESEARCH. Month 1, p. ---.
  • S. ROMANI; GRAPPI S.; DALLI D. (2007). Measuring negative emotions to brands. Implications for brand strategy. In: Advertising and Consumer Psychology 2007 New Frontiers in Branding: Attitudes, Attachments, and Relationships, Advertising and Consumer Psychology 2007 New Frontiers in Branding: Attitudes, Attachments, and Relationships - Santa Monica, CA, June 7-9, 2007, SANTA MONICA, CA, Month 1.
  • D. DALLI; S. ROMANI (2007). Pasta and the young Italians: consumption experiences and product meanings. In: Consuming experience; edited by Antonella Carù and Bernard Cova, Month 1, p. ---. LONDON: Routledge. ISBN: 9780415382434.
  • Dalli D.; Grappi S.; Romani S.; Gistri G. (2007). The Brand Dislike Construct: Scale Development and Application to Actual Brands, in ADVANCES IN CONSUMER RESEARCH. p. ---.
  • S. ROMANI; D. DALLI (2006). Marketing e marche mediterranee. Il caso Camper. In: Marketing mediterraneo: tra metafora e territorio, Month 1, MILANO: Egea. ISBN: 9788823841222.
  • simona romani (2006). Le marche mediterranee. Nuovi modelli di brand management. In: , Month 1.
  • S. ROMANI (2006). La comunicazione ingannevole del prezzo di vendita di prodotti e servizi: effetti su atteggiamenti e intenzioni d’acquisto dei consumatori, in MERCATI E COMPETITIVITÀ. p. 107-129.
  • Dalli D.; Romani S.; Gistri G. (2006). Brand Dislike: The Dark Side of Consumer Preferences, in ADVANCES IN CONSUMER RESEARCH. Month 1, p. ---.
  • S. ROMANI (2006). Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy, in THE JOURNAL OF PRODUCT & BRAND MANAGEMENT. p. 130-138.
  • S. ROMANI; SODDU N; MASSERINI L (2005). Gender role portrayals in advertising. A longitudinal content analysis of Italian magazine advertisements. In: 34th conference of the european marketing academy, 34th conference of the european marketing academy - milano, Month 1.
  • DALLI D.; S. ROMANI; GISTRI G. (2005). Brand dislike: evidence from qualitative research and scale development. In: 34th EMAC-conference: Rejuvenating marketing: contamination, innovation, integration, 34th EMAC-conference: Rejuvenating marketing: contamination, innovation, integration - Milano, 24-27 maggio 2005,
  • DALLI D.; S. ROMANI; GISTRI G. (2005). Le marche sgradite: l’altra faccia delle preferenze del consumatore. Costruzione e validazione di una scala di misurazione, in MICRO & MACRO MARKETING. p. 445-466.
  • Romani S. (2005). FEEDING POST-MODERN FAMILIES: FOOD PREPARATION AND CONSUMPTION PRACTICES IN NEW FAMILY STRUCTURES. In: ,
  • S. ROMANI (2004). La comunicazione ingannevole del prezzo di vendita di prodotti e servizi: effetti su atteggiamenti e intenzioni d’acquisto dei consumatori. In: Quarto Congresso Internazionale sulle Tendenze di Marketing, Quarto Congresso Internazionale sulle Tendenze di Marketing - parigi, PARIGI, Month 1.
  • Simona Romani (2004). Price misleading advertising: effects on consumers’ attitudes and intentions. In: , Month 1.
  • S. ROMANI; DALLI D (2003). Effects of the transition from Lira to Euro on buyers’ product evaluation. An analysis before and after the introduction of the new currency. In: La Londe Conference in Marketing Communications and Consumer Behavior, La Londe Conference in Marketing Communications and Consumer Behavior - la londe, Month 1.
  • DALLI D; S. ROMANI (2003). Acquirenti e processi d’acquisto dei prodotti di marca commerciale. In: branding distributivo, Month 1, p. ---. MILANO: Egea. ISBN: 8823850096.
  • Simona Romani; Daniele Dalli (2003). Is more expensive better? An analysis of the relationship between price and objective quality in the Italian market. In: , Month 1.
  • DALLI D; S. ROMANI (2003). il comportamento del consumatore.. MILANO: Franco Angeli. Month 1, p. 1-544. ISBN: 8846456432.
  • Simona Romani; Daniele Dalli (2002). Effects of the transition from Lira to Euro on buyers’ product evaluations. In: , Month 1.
  • DALLI D; S. ROMANI (2002). L’acquisto dei prodotti di marca commerciale. Fattori individuali e di contesto. In: La marca commerciale, La marca commerciale - pisa, MILANO, Month 1.
  • DALLI D; S. ROMANI (2001). L'influenza del passaggio all'euro sul comportamento del consumatore. L'effetto ricchezza. In: L'euro tra psicologia ed economina, Month 1, p. ---. PADOVA: Cluep. ISBN: 8871791908.
  • ROMANI SIMONA (2000). L' analisi del comportamento del consumatore per la determinazione del prezzo di vendita di prodotti e servizi. milano: franco angeli. Month 1, p. 1-264. ISBN: 8846419804.
  • DALLI D; S. ROMANI (1999). THE MEASUREMENT OF PRICE-PERCEIVED QUALITY BELIEF FOR PRODUCT CLASSES. PRELIMINARY EVALUATION OF THE COHERENCE OF THE RELATIONSHIP BETWEEN PRICE-OBJECTIVE QUALITY AND PRICE-PERCEIVED QUALITY. In: , Month 1.
  • S. ROMANI (1999). LA RELAZIONE TRA PREZZO E QUALITÀ OGGETTIVA DEL PRODOTTO. UNO STUDIO SUL MERCATO ITALIANO, in FINANZA MARKETING E PRODUZIONE. p. 129-162.
  • GANDOLFO; A; S. ROMANI; S (1998). Il comportamento del consumatore nella prospettiva di marketing: contenuti e categorie concettuali, in FINANZA MARKETING E PRODUZIONE. p. 115-167.