- Dipartimento di Impresa e Management
Vice President Fine Flavor at Firmenich (a leading multinational Company in the Fragrance and Flavor industry) he is Founder President of TCSG TreCentoSessantaGradi a Research, Corporate consultant and management training firm specialized in Brand and Customer Experience Strategy for Fashion Luxury companies, Hotellerie, Banks and Automotive companies. With a degree in Economics, specialized in Experiential Marketing at Columbia Business School in New York, he is a member of BRITE Conference at Columbia University in New York. International Consultant of Brand Strategy and Experiential Marketing, he was Division Director of Buena Vista in Italy (Disney Group) and began his career in Marketing working for Consumer Goods multinational companies including Quaker Chiari e Forti (Quaker Oats) and Ferruzzi Group. He gained a long-standing experience in Brand Strategy, New Retail Concept ideation and Experiential Marketing projects for companies in the Luxury/Fashion industry, furniture, tourism, food, entertainment, automotive and international banks. Between 2005 and 2011 he was Associate Partner and Head of Brand Practice at ICM Advisors a Swiss/Italian consulting firm leader in Brand Equity valuation and Brand Strategy. He spoke (and currently speaks) at conferences and workshops on Branding, Experiential Marketing and Customer Experience Strategy at various companies and universities in Italy and abroad.